Final Four Weekend

What used to be three basketball games is now more than 15 events and community initiatives designed to reach families, sports fans and basketball fanatics with a multitude of opportunities to participate in and enjoy the 75th Celebration of March Madness®.  Visit for all the details!

Reese’s® Final Four Friday®

Reese’s Final Four® Friday is a free event for fans to come watch the student athletes from the 2013 NCAA® Men’s Final Four® teams participate in one of their final practices before the national semifinal games.



Reese’s College All-Star Game

Following the team practices, the Reese’s College All-Star Game will take center stage. The game features the top senior college basketball players from across the country.





Bracket Town™ refreshed by Coca-Cola Zero™

Georgia World Congress Center, $6 for kids ages 3-11; $10 for adults

Bracket Town is the Ultimate Final Four Fan Fest, offering over 300,000 square feet of family-friendly activities. A budget-friendly, four-day indoor interactive event, Bracket Town targets basketball fans and fans of all NCAA sports by offering them a chance to meet legendary coaches and former college stars at exclusive autograph sessions, sign up for daily youth clinics, and participate in a host of sport activities ranging from basketball to lacrosse to hockey and more.  Click here to purchase your tickets today!

Another Bracket Town Event Not To Be Missed

Powerade 3 v. 3 Basketball Tournament

Kids and adults alike can register to participate in the POWERADE 3 v. 3 Tournament, inside Bracket Town refreshed by Coca-Cola Zero.  Click here to register.



The Big Dance® Concert Series

This free, three-day, outdoor music festival at Centennial Olympic Park will feature national and regionally known bands and performers with endless music, food and fun.

Friday, April 5, from 3 to 10 p.m. – AT&T Block Party
Saturday, April 6, from 12 to 9:30 p.m. – Coca-Cola Zero Countdown
Sunday, April 7, from 2 to 10 p.m. – Capital One JamFest



Final Four 5K

The NABC and Coaches Versus Cancer are teaming up Final Four weekend with the Road to the Final Four 5K road race in and around downtown Atlanta.  Come out and start your weekend by being active and supporting the fight against cancer!  Click here to register.




Division II and Division III National Championships

For the first time in tournament history, the Division II and Division III National Championship games will take place in the same city hosting the Division I championship. The final two Division III teams will compete for the championship title at 12:30 p.m. in Philips Arena, and Division II will compete at 4 p.m. This event is free and open to the public, and is a chance for basketball fans to experience the championship action up close.

Don’t Miss the Weekend’s Youth Events

Powerade NCAA Youth Clinics
The NCAA will connect 400-500 kids, ages 8-16, with the basketball championship through skills training and coaching by NCAA® coaches and student-athletes.  Click here to register.


NCAA Final Four Youth Dribble™ Fueled by POWERADE®
The Final Four Dribble Fueled by POWERADE gives 3,200 kids the chance to DRIBBLE their way through the heart of the 2013 Men’s Final Four® activities at the Georgia Dome and Georgia World Congress Center, to help commemorate the Men’s Final Four® and this year’s 75th celebration of March Madness®.  Click here to register (online registration closes April 5).
Check out the NCAA Website for even more information on events!